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The different perceptions around fashion brands in Social Media
The communication around the fashion market is one of the most active around the Social Media and Online News. It generates lots of buzz and we have seen that consumers themselves have become...
View ArticleEuropean Social Networks top Google Global Searches
Out of the top global Google searches for 2008, four search terms are social networking sites. Three of these social networking sites are exclusively European. Two of these three are “invitation only”...
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Health Care Consumers and online conversation create communities
An Economist article explored the trend of medical tourism in Europe and the United States. Consumers of medical services are going abroad to escape high prices and long lines at home. Hannaford, a...
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WOMM. Simplified.
There is a lot of WOM about WOMM these days. A study published by JupiterResearch suggests that advertisers under-spend on social media marketing. BuzzAgent has been stung by some bloggers for its...
View ArticleCompeting with traditional marketing is just not necessary
Buzz Agency is looking to compare (compete?) WOM with traditional media through a “WOM Impact Guarantee” programme. The challenge requires a 300,000 US dollar investment in both traditional and...
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How the West was won: Is search settling down?
Paul Dunay, the Director of the Global Field Marketing for BearingPoint in the United States, interviews Adam Lavelle, Chief Strategy Officer of iCrossing here. They discuss the pre-Search and...
View ArticleAdvertising in the era of social media
Advertising is changing very rapidly nowadays. To a big extent, this is connected to social media becoming increasingly popular online content. On one hand, consumers have more control over what they...
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Social Media vs. Mainstream “opinion”
What can social media show about politics? It can show that the professional press does not reflect public opinion. Attentio is measuring and monitoring the buzz around the European Union and its pet...
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How to measure your market and make more than a momentary mint
There are two central concerns in online marketing: creating attractive content and distributing that content effectively. Both factors are dependent upon the industry, product or service and the...
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Pitch my market
I’ve been doing some demos with the software recently, and I’ve come up with a general pitch that seems to appeal to our clients. I want to post it here, hoping for feedback on my powers of...
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